When looking for a set of how-to videos that could live across online retailers as well as within social campaigns, Aveeno knew they needed to be elevated, on-brand in look and feel for a cohesive look across print and digital, and communicate the products’ benefits as well as their usage. We designed these concise spots for maximum versatility; employing a canvas and framing that allowed for any aspect ratio across social/digital, and utilized only on-screen text for simple usage in multiple global regions.