Crossing the 2 million view mark on Facebook, this campaign has been KitchenAid’s most successful social campaign to date. It has been called out by the US and other global regions as a best practice example of unique video to support a product launch.
For the launch of their new line of Food Processors, KitchenAid was seeking an eye-catching video campaign that could quickly demonstrate not just the innovative features that set the product apart, but also show consumers just how useful this tool could be in their everyday cooking routines. I conceived and wrote this concept, and after some great effort on the client side to make it happen, I was able to direct each spot.
With one of the spots crossing the 2 million view mark on Facebook, this campaign has been KitchenAid’s most successful social campaign to date. It has been called out by Whirlpool Corporation’s US and other global regions as a best practice example of unique video to support a new product launch, and has been used to drive purchase across social and on retailer sites.
For the launch of their new line of Food Processors, KitchenAid was seeking an eye-catching video campaign that could quickly demonstrate not just the innovative features that set the product apart, but also show consumers just how useful this tool could be in their everyday cooking routines. I conceived and wrote this concept, and after some great effort on the client side to make it happen, I was able to direct each spot.