Designed from the ground up with the power, design and features to topple the established titans, the KitchenAid Pro Line Series Blender needed a release campaign that would make waves in a crowded field. We partnered with the foremost expert in the game, enlisted an army of influencers, crafted a mountain of still and video content, and designed two landing pages to successfully make the case that a new king had arrived. The campaign delivered off the chart numbers for KitchenAid, and further cemented the agency’s partnership with the Whirlpool Corporation.