
Pro Line Series Blender
Designed from the ground up with the power, design and features to topple the established titans, the KitchenAid Pro Line Series Blender needed a release campaign that would make waves in a crowded field. We partnered with the foremost expert in the game, enlisted an army of influencers, crafted a mountain of still and video content, and designed two landing pages to successfully make the case that a new king had arrived. The campaign delivered off the chart numbers for KitchenAid, and further cemented the agency’s partnership with the Whirlpool Corporation.

Campaign Overview Video

Pro Line Series Blender Launch Video

KitchenAid Takes On - Tough Ingredients

KitchenAid Takes On - Thick Blends

KitchenAid Takes On - Healthy Soup











